On Jan 31, 2011 renowned Pop, R&B and Hip-Hop producer will make his first foray into the entertainment industry as an artist with the re-release of his debut solo LP The Avant Garde Project via his own independent imprint, aFam Entertainment. The re-release, which features all original production and vocals by Focus… is bound to not only take many by surprise, but also challenge the norms of today’s contemporary music.
Born Bernard Edwards, Jr., Focus… stands out among his peers as one of Hip-Hop and R&B’s few complete musicians. As a songwriter and producer, his portfolio includes songs by 112, Beyonce, Busta Rhymes, Christina Aguilera, Dr. Dre, Marsha Ambrosius, Mary Mary, ‘NSync, Pink, and Slaughterhouse. His latest creation, The Avant Garde Project not only harkens the evolution of today’s popular music, but it also represents the full scope of Focus…’ talent, artistry and passion for music.
The seeds for The Avant Garde Project were born long ago, during Focus…’ days as a budding producer in Los Angeles. During that period of his career, he would often take breaks from his work to experiment with sounds and styles that varied widely from the music he was becoming known for. In 2009, while revisiting the results of those experiments, Focus… decided to release this project as a complete departure from what most would expect.
The result is a collection of songs that evoke a level of emotional connection that has become rare in today’s popular music. And that connection is by no means accidental. Focus…’ songwriting success comes from his ability to tap into his own experiences to marry lyrics to the emotions of the tracks he creates. Having crafted The Avant Garde Project , Focus… is able to deliver each note with a sincerity that draws the listener in, allowing you to live the pain of unselfish love on “Recession,” featuring Phonte (of the groups Little Brother and Foreign Exchange); the frustration of an unnecessary argument on “At All;” or the desperation to break from love gone wrong on “Br@keFr3e!” Focus…’ creative arrangements, instrumental intricacies and sonic experimentation allows the music itself to stand strongly alongside the artistry, with neither outshining the other.